S1E18 | Alan Frelix – Let's Get Digital!

In this conversation, Alan Frelix, the founder of The Closing Exchange (now a part of ICE Mortgage Technology) discusses the importance of having a variety of ways to service customers. From his experience in both lending and title/settlement, Alan is clear on the importance of scaling and integrating ever-evolving digital technology into their processes. He says it will not only enhance the customer experience, but also to reduce fraud risk. Frelix advocates for proactive communication between settlement agents and lenders to drive innovation and improve the customer experience. Education is crucial for both consumers and industry professionals in adopting a digital processes that delights consumers. Frelix stressed the importance of having engaged notaries willing to walk borrowers through the closing process to make for a positive experience and, therefore, a positive perception of the companies and individuals involved. If you’re curious about production elasticity in a difficult to predict market, he says it is possible to expand your capacity and extend your reach, all while protecting your reputation and bottom line.