The National Association of Realtors (NAR) announced the appointment of Amanda Whitehead as vice president of event strategy and member engagement. Whitehead will manage NAR’s signature programs to deliver experiences that enhance Realtor business success.

“As NAR charts a new path and as part of our strategic efforts to continue to add and prove value to Realtors, we are transforming our events business to be a bigger and more inclusive space for industry leaders and practitioners to convene and help define the future of real estate,” NAR CEO Nykia Wright said.

Whitehead joins NAR from Etihad Airways, the national airline of the United Arab Emirates, where she served as director of events and business development, North America, managing a $200 million+ global sponsorship and event portfolio. She executed over 350 major events, including high-profile strategic partnerships with Formula 1, PGA, New York Fashion Week, Special Olympics, New York City FC, member associations, hotels and Fortune 500 brands. Her work delivered over $5 million in incremental revenue while mentoring cross-functional teams and building scalable operations.

At NAR, Whitehead will leverage this experience to elevate the association’s events portfolio, creating signature experiences that convene a wide range of industry partners.

“Our members are at the heart of everything we do, and events are among the most powerful ways we connect, educate, and inspire our members. Amanda’s leadership and global expertise will help us produce experiences that welcome and empower Realtors to grow their businesses and shape the industry,” Elizabeth Ranno, senior vice president of education and events, said.

Whitehead started at NAR on Sept. 30.