Aduvo, a new platform designed to simplify the marketing and sales efforts of mortgage professionals, has officially launched. Created in response to existing marketing systems that are time-consuming to adopt, Aduvo offers loan officers “set-it-and-forget-it” marketing automation that turns hidden opportunities in their contacts into closed loans, the company stated in a release. Developed by the founders of FocusIT, Aduvo addresses the demand among industry professionals for user-friendly marketing that improves borrower engagement without extensive setup or training.

According to the company, the platform was designed to ensure loan officers can leverage their databases for sales opportunities within 15 minutes. Aduvo can also be integrated with other loan origination systems.

“For too long, loan officers have been underserved by overly complex marketing systems that demand more time and effort than they save,” Josh Bopp, Aduvo founder and CEO, said. “Aduvo addresses this by offering a straightforward, automated solution that integrates seamlessly into their existing systems, so they can work more efficiently and close more loans.”

Early adopters of Aduvo have praised its effectiveness.

“We have always been thinking about a marketing platform, but just never pulled the trigger,” Patti Parker, vice president of mortgage services at 1st UCU Home Mortgage, said. “Aduvo reached out and turned out to be a breath of fresh air. It was so easy to set up, and it is almost hands-off – I do modify the marketing to include our corporate colors, but it is very easy – and it keeps me in touch with my contacts without very much of my time required. The best part is that Aduvo gave my business a real shot in the arm. I do know that newsletters and marketing to buyers are being read, because I am definitely hearing back.”

While Aduvo prides itself on simplicity, it stated it also offers adaptable tools that allow loan officers to fine-tune their marketing efforts. By providing consistent and personalized communication, Aduvo helps professional images and builds stronger relationships with clients.

“We understand that time is a loan officer’s most precious asset and delivering an exceptional experience for their clients is their ultimate goal,” Bopp said. “That’s why we created stress-free marketing automation that not only creates happier borrowers, but happier mortgage sales professionals as well.”