In a time of digital mortgage closings and remote notarizations, the latest edition of Stratmor Group’s Stratmor Insights report focuses on a surprising area of recent growth in lender marketing. Direct mail.
Stratmor Principal David Moynan, writing in the May issue, cited figures showing the potential of direct mail marketing in an increasingly digital world.
Read on for details of the report, including results of a borrower survey which show the primary reason purchase and refinance borrowers choose a lender.
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