Original Air Date: September 24, 2025
The industry is crowded with technology solutions, each promising to solve your biggest challenges. With so many options and so few certainties, how do you choose the right tools without wasting time and money?
In this focused discussion, respected industry consultants Kay Underwood-Zach and Cheryl Baillis guide you through a smarter way to evaluate and manage technology partners. Their practical approach helps you not only choose the right tools but also maintain long-term value from them.
Walk away with actionable steps you can implement immediately including:
This discussion isn’t about picking software. It’s about making strategic decisions to strengthen your operations, protect your investment and support your team. Watch today.
Thank you to Qualia for sponsoring this complimentary webinar.
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Cheryl Baillis
Executive Consultant/Strategic Advisor
A respected voice in the industry, Cheryl has built a career on driving innovation and operational excellence at companies like Zillow and First American Title Insurance Company. With more than 20 years of experience in real estate, title and settlement services, she has consistently leveraged technology to tackle complex challenges, optimize operations and processes along with reducing risk. Her solutions-driven approach has led to market share growth, operational efficiencies on both domestic and global scales, innovation, and strategic partnerships.
Kay Underwood-Zach
Owner Title Insurance Consultants
Kay Underwood-Zach transforms title insurance operations by bridging the gap between traditional practices and modern innovation. With over 30 years of experience spanning every level of the business, she began her career in Colorado in 1992 before spending two decades with a national underwriter, ultimately serving as Colorado Escrow Operations Manager.
Since 2015, Kay has worked as an independent consultant, partnering with title agencies and law firms nationwide to revolutionize their operations. She specializes in creating seamless integrations between software solutions and established workflows, guiding organizations through complex mergers and acquisitions, and building sustainable operational frameworks that stand the test of time. Her expertise in SoftPro, Qualia, and other industry-leading platforms enables her to maximize technology investments while preserving institutional knowledge.
Kay's distinctive approach combines technical precision with exceptional change management skills. She has a rare talent for securing buy-in across all organizational levels while implementing strategic improvements that enhance both operational efficiency and employee satisfaction. Her comprehensive understanding of title insurance operations, coupled with her ability to identify hidden productivity barriers, makes her an invaluable partner in transforming traditional title agencies into modern, efficient organizations.
Chris Ruvo
Content Manager Qualia
Chris Ruvo is a content marketing manager at Qualia—a role that has him creating thought leadership content that helps advance the title & escrow industry. He joined Qualia after a successful journalism career in which he produced feature articles, podcasts, webinars, and social media content covering everything from supply chain disruption and American manufacturing to capital murder trials, educational issues, science, political races, the arts and more. His work has won or been nominated for dozens of regional and national awards, including multiple Neal Awards—the “Pulitzer Prize” of B2B journalism. Those Neals include twice winning “Best Range of Work By A Single Author.” He loves telling stories that help people—and is always eager to tell the next one.
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