Tuesdays with Mary: Consumer Engagement
Tuesday, May 14, 2024 I’ve been thinking about consumer engagement. More specifically, about how difficult it can be for a title and settlement company to build lasting bonds with future homebuyers and sellers. It’s something I’ve been wrestling with on and off for nearly 30 years, and over that time I’m not proud to admit that I’ve been on every side of the argument. How do you get a buyer or seller to ask for your company by name? There’s no single magic recipe, that’s for sure. But I’ve always believed in education as a vital ingredient of any successful [...]