Many lenders tend to focus their marketing on millennial buyers.
But a new study from mortgage advisory firm Stratmor Group shows that philosophy could by costing your company serious revenue, as borrowers over age 55 – who comprised 27 percent of all mortgage loan transactions last year – are not as tech-resistant as once was thought.
Read on for highlights of the study, showcased in the firm’s most recent Insights report.
TO READ THE FULL STORY
Cover Story: