Jamie Kump, Qualia director of enterprise sales, moderated a discussion between Amanda Brumbelow, vice president of operations for Allegiance Title of Arkansas and founder, CEO, and business coach for ARDU Business Advisors, and Jessica Hochhalter, owner of Realty Group and CEO of RG Title, on how the current market trends have changed Realtor relationships.
Brumbelow offered advice on the steps to take when a company is looking to evolve its relationships with its real estate agent partners. Her first suggestion: talk to them.
“Ask your Realtor contacts what is important to them through the closing process,” she said. “You will hear a very common theme throughout all of the [Realtors] you talk to.”
Those common themes can then be used to create your company’s strategy, and the CEOs offered suggestions on how to implement those observations in a way that benefits your company and its partners.
“The top thing I’ve always heard from our agents is communication,” Hochhalter said. “A lot of times agents don’t really understand what we do on the title side, and they get very, very nervous. So overcommunicating – telling them what’s going on – is a big thing.”
Brumbelow and Hochhalter continued to share how their companies work with their partners to create a better consumer experience. The two also discussed how to start building relationships with real estate agents and ways to add value to your product without increasing costs.
Want to hear more from our speakers? A complimentary recording of the “Evolving Realtor Relationships” webinar is available here.
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