Mortgage lenders know the importance of vision statements to drive a better borrower experience. The challenge however, is getting that vision to catch fire within the whole organization. Mortgage advisory firm Stratmor Group has tips on how lenders can translate a customer experience vision from leadership to loan originator. Read on for suggestions from Stratmor MortgageSAT Director Mike Seminari on how lenders can ensure their customer experience vision is embraced.
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