Real estate advertising used to be so simple.
You’d buy a newspaper ad based on the number of column inches, a radio or TV spot based on the spot’s length or an outdoor billboard based on the size.
But the digital world has made things a lot more complicated. Read on to see what MLinc Solutions, an independent provider of services agreement valuations, advises on how digital advertising drives costs and how you can remain compliant.
TO READ THE FULL STORY
Cover Story: