As the competition for the mortgage borrower’s business continues, a growing number of lenders are looking to online testimonials to help bring in sales.
But testimonials don't always lead to the coveted borrower referral, according to mortgage advisory firm Stratmor Group.
Read on to see what Stratmor’s Mortgage SAT Director Mike Seminari said in the firm’s latest Insights report, which analyzed data from more than 150,000 borrowers.
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